Solutions 8 Founder Kasim Aslam has some tough love marketing advice: you’re probably doing it wrong. Solutions 8 does pay-per-click marketing for customers all over the world. Find out how to set yourself up for success and how to spend time on the efforts that matter. Below are some strategies for effective marketing that we talked about on the podcast:
Kasim works with clients to come up with an organization’s mission, vision, values, and voice.
Create an avatar for your perfect customer. Who is your ideal customer or client? Know them well enough that you could play them in a movie.
Kasim also talks about making sure your marketing efforts are going towards something that will affect your bottom line. You may have many likes, comments, and shares on Facebook, but is that engagement translating to leads? Do those leads convert to paying customers? What are you getting for your money?
Kasim also shares that he needs to know the goals of the organization to see if he can help them. The easiest clients to work with have products with a short sales cycle and good margins.
He also talked about sales funnels. Kasim says you should begin at the bottom of the sales funnel, not the top. Find out what your customer needs now. For a plumber that would be, “my house is flooding,” not, “I’m thinking about upgrading my bath next year.” It’s better to spend time finding out that your product or service isn’t a good fit for the market early. Look for the ascension model after you have the customer. What other products and services do you offer that might make your customer’s life easier?
Kasim also had some tips for Search Engine Optimization (SEO)
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